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Product finders are information systems that help consumers to identify products within a large palette of similar alternative products. Product finders differ in complexity, the more complex among them being a special case of decision support systems. Conventional decision support systems, however, aim at specialized user groups, e.g. marketing managers, whereas product finders focus on consumers. ==Area of application== Usually, product finders are part of an e-shop or an online presentation of a product-line. Being part of an e-shop, a product finder ideally leads to an online buy, while conventional distribution channels are involved in product finders that are part of an online presentation (e.g. shops, order by phone). Product finders are best suited for product groups whose individual products are comparable by specific criteria. This is true, in most cases, with technical products such as notebooks: their features (e.g. clock rate, size of harddisk, price, screen size) may influence the consumer's decision. Beside technical products such as notebooks, cars, dish washers, cell phones or GPS devices, non-technical products such as wine, socks, toothbrushes or nails may be supported by product finders as well, as comparison by features takes place. On the other hand, the application of product finders is limited when it comes to individualized products such as books, jewelry or compact discs as consumers do not select such products along specific, comparable features. Furthermore, product finders are used not only for products sensu stricto, but for services as well, e.g. account types of a bank, health insurance, or communication providers. In these cases, the term ''service finder'' is used sometimes. Product finders are used both by manufacturers, dealers (comprising several manufacturers), and web portals (comprising several dealers). There is a move to integrate Product finders with social networking and group buying allowing users to add and rate products, locations and purchase recommended products with others. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Product finder」の詳細全文を読む スポンサード リンク
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